Locate Finger Lakes Business Journal

Tickets Available for Sept. 26 Future of Food Event Highlighting Food and Agtech Innovation

Update Capital LogoFood and agriculture is a multibillion-dollar, and growing, industry in New York state.

That’s one reason Upstate Capital Association of New York is hosting its second annual Future of Food event on September 26.

It will be held at DeFisher Fruit Farms, a fifth-generation family-owned farm in Williamson, Wayne County, the largest apple-producing county in the state.

“The production of food is core to the economy in New York state, and there is a lot of innovation and investment happening in this space,” said Noa Simons, Executive Director, Upstate Capital Association of New York.

Founded in 2003, Upstate Capital is a non-profit membership organization that works to connect companies and investors across the state.

Noa Simons, Executive Director of Upstate Capital Association of NY

Noa Simons, Executive Director of Upstate Capital Association of NY

The Future of Food event gives entrepreneurs and startups the opportunity to pitch their ideas, meet food and agtech investors, and gain insights from successful and growing companies.

Simons said the goal is to present the expected 150 attendees with different stories and perspectives.

“We have a combination of leaders who are architecting the future of the industry in the region, people who invest actively in the space, and founders and CEOs who have built or are building food-based businesses coming to share their experience,” Simons said.

Among them are Bill Strassburg, vice president of Wegmans, and Dan Cross, managing director of Love Beets.

David DeFisher and his son, Luke will discuss technology and sustainability in agriculture, and how they successfully expanded the business into the craft beverage market with their own fruit-based spirits and hard ciders.

Michael Nozzolio, chairman of Locate Finger Lakes, will speak about the evolving food and agtech ecosystem.

“I am grateful to Upstate Capital Association of New York and executive director Noa Simons for focusing on this key sector of the economy in the Finger Lakes and the entire state,” said Locate Finger Lakes chairman Michael Nozzolio.

To learn more about the Future of Food event and to register, visit

Future of Food

September 26, 2019
DeFisher Fruit Farm
3274 Eddy Road
Williamson, NY 14589

Presented by Upstate Capital Association of New York. For more information and to register, visit

Coming soon: Locate Finger Lakes will profile Upstate Capital Association of New York and its work to connect companies and the investment community.

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