Locate Finger Lakes Business Journal

29 Design Studio Wins Creative Awards

LOCATE Finger Lakes congratulates Board Member Maureen Ballatori on being recognized by the 2022 Hermes Creative Awards. The below report original ran in the Finger Lakes Times on Thursday, April 28, 2022.

29 Design Studio was honored for its creative work by the 2022 Hermes Creative Awards.

The agency took home gold for its logo design for Geneva Made as well as gold for Hudson River Fruit Distributors leave behinds and received an honorable mention for its chicken sausage packaging for Leep Foods. This international contest, with more than 6,500 entrants, recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.

Winners were selected in more than 200 categories grouped under advertising, publications, marketing, branding, integrated marketing, public relations/communications, electronic media, and pro bono.

“I’m so proud of the alchemy our design team brings to the table,” said 29 Design Director of Creative Courtney Carroway. “The winning projects come from clients doing uniquely awesome things in New York State’s food and beverage industry. We’re thrilled our work for these fantastic initiatives was recognized.”

The Geneva Made initiative, backed by the City of Geneva and Cornell Center of Excellence positions Geneva as a premier food/beverage industry destination. The goal is to attract companies from across the nation looking for a city in which to establish food/beverage businesses.

The award-winning logo relates back to the city’s identity (accomplished with color), references the food/beverage industry, and includes the brand’s tagline at all times.

Leave behinds are the print and marketing material that Hudson River Fruit Distributors leaves behind with purchasers to facilitate future sales.

The overall look and feel of the documents were influenced by the farm’s story, one that began on the packaging and continued on the sales material, rustic and authentic, reminiscent of a growing family farm.

Packaging is the physical extension of a brand. 29 Design Studio works with Leep Foods to brand their products, including the chicken sausages named in the honorable mention.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). A list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at

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